Javier Manzano
CEO & Founder at Soamee
Software engineer with over 10 years of experience leading web development, mobile app and artificial intelligence projects. Founded Soamee in 2017 from Madrid, focused on delivering high-quality artisan software for startups, SMEs and enterprises across Europe and Latin America.
Experience
Over a decade building software for startups, SMEs and enterprises. Specialized in React, Node.js, Python and cloud architectures (AWS).
Specialization
Artificial intelligence, AI agents, LLM integration (GPT-4, Claude), web and mobile development, and scalable software architecture.
Global reach
Projects across Spain, Europe and Latin America. Working in three languages: Spanish, English and Portuguese. Clients in fintech, retail, healthtech and edtech.
Latest articles
AI for NPCs: 6 competitor personalities in a tycoon game
How we designed 6 AI competitors with distinct personalities for Build Your Empire — decision weights, aggressiveness and attack mechanics.
A/B Testing Without Breaking Your Website (or Your SEO)
How to run A/B tests without flicker or SEO scares: client-side vs server-side, feature flags, practical statistics, and experiment QA.
10 ERP implementation mistakes (and how to avoid them)
The mistakes that derail an ERP implementation: scope, dirty data, over-customization, training and project governance. With early warning signs.
Generative AI in ecommerce and retail: visual campaigns in 72 hours
How to use generative AI in ecommerce to produce product photos, banners, videos, ads and emails faster, with brand control, costs and clear metrics.
User Onboarding and Activation: From Sign-Up to Aha Moment
How to design onboarding that activates users: find the aha moment with data, reduce time-to-value, patterns that work, and how to measure it.
AI chatbots for restaurants: bookings, orders and 24/7 service
What an AI chatbot really solves in a restaurant: bookings, orders, allergens and out-of-hours enquiries. Use cases, limits and costs.
MarTech Stack for Startups in 2026: What to Build & Avoid
A guide to building your MarTech stack in 2026: stack layers, tools by stage, all-in-one vs best-of-breed, and where AI actually fits.
Prompt Engineering Is Dead. Here's What Replaced It
Why prompt engineering as a standalone skill is dead and what's replacing it: structured outputs, tool use, and context engineering.
AI-Powered MAM: Why Your Production Company Needs an Intelligent Asset Manager
Discover how an AI-powered MAM transforms asset management in production companies: semantic search, automatic tagging, and measurable ROI.
Legality of generative AI in marketing: a guide for companies
What to review before publishing AI-generated campaigns: commercial licenses, image rights, voice cloning, trademarks, celebrities and a legal checklist.
Procedural pixel art without sprites: rendering with Canvas
How we rendered the entire visual scene of Build Your Empire without a single sprite sheet — just code, rectangles and a color palette.
SaaS Metrics: LTV, CAC, Churn and the Ones That Matter
A guide to SaaS metrics: MRR, churn, NRR, LTV, and CAC properly calculated, benchmarks by segment, and which metric to watch at each company stage.
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